Kerastase

Agency: 133lux Publicis / CD: Bernard Guillon / AD: Min Kang Rollet

Kerastase is the deluxe haircare brand of l’Oréal Professional.
Kerastase’s End of Year advertising had to respect the brand’s values, while confidently communicating the year’s theme “gold”. Min proposed an advertising campaign for the brand depicting Kerastase diva, with a magical golden mood for the season.