The Saem of Wise Beauty

A&Mcreative with Plansahead / Seoul — 2010

The Saem of Wise Beauty is the new accessible cosmetic brand from Hankook Cosmetics, South Korea. The Saem (“water source”) defines its mission as being “the ambassador of beauty heritage”. A&Mcreative developed this expression of a timeless harmony blending beauty heritage traditions, nature and modernity.

A&Mcreative designed the logo, pattern, applications, stationery and signage for street boutique and shop in shop.