Yves Saint Laurent Beauty

Agency: 133lux PUBLICIS / CD: Bernard Guillon / CW: Sophie Demarez / AD: Min Kang Rollet

Yves Saint Laurent Beauty invited 133 to breathe new life into this iconic French luxury brand. 

Min worked as Art Director for a complete identity overhaul and print/film advertising to reincarnate the essence of the brand; Yves Saint Laurent Femme. This included the creation of three-dimensional version of YSL monogram, numerous advertising campaigns, brand book, guidelines...